PowerPR

The reason Renovator's Supply chose PowerPR for its new marketing direction was best expressed in PowerPR's own words:
"Our specialty is contacting each editor personally. Our media relations specialists craft carefully scripted oral presentations, which are used to determine if an editor is genuinely interested in publishing your piece, as we do not send out unsolicited stories or press releases. We continue to personally follow up with each editor until we get a verbal confirmation that a story or release will be used, which we then designate as a "scheduled" article.

We continue to follow up with editors until the story appears in print. Power PR is unique in going to this extreme.

Editors almost always have many questions and specific requests. It is not unusual for our specialists to have a dozen conversations with an editor before they decide to schedule your story to be published. It is predictable that some editors will wish for us to cut down the article to a specified size. These opportunities can be valuable and must be taken advantage of whenever they appear. It is typical for us to have these edits delivered within 24 hours of request. Though a portion of the articles will be published as features of one page or more, opportunities for getting published in smaller sizes can have a significant impact especially in targeted publications."