The Renovator's catalog has been accepting advertising since 1979.  Originally, vendors contacted the company and wanted us to carry their line in our catalog. We were growing at such a rapid rate that there was not enough room in the warehouse to take on additional product lines.  The vendors were dismayed and asked if there was anything we could do to help them out. Often, their product was so large, bulky and heavy such as cast iron stoves and large ceiling fans that we knew that no matter what our warehousing situation was we could probably never accommodate their wishes.

We decided to offer these vendors advertising space in our catalog as a service to our customer and charge the advertiser enough to cover the cost of our paper and postage.  This was a great deal for our advertisers and we received many compliments from our customers as well.  Our advertisers were now able to reach an audience of catalog buyers rather than previously only being able to reach readers by advertising in magazine publications.  Advertising rates were also far lower for the same size audience than could be acquired in the magazine publishing trades.

As the years progressed, the advertising fluctuated in size between 4 pages and 14 pages per catalog. The number of catalogs and frequency of catalog editions also fluctuated over the years.  In some years, the advertising program made a little money and in other years it lost a little.  Since advertising was not our primary business, it was neglected from time to time and we even tried to discontinue the program twice.  Every time we tried to discontinue the program, several advertisers complained and argued that we were either their primary, or one of their primary sources of revenue.  We have felt an obligation to stick by our advertisers, many of whom have been in virtually every edition for over 20 years.  The department was expanded and the program  made far more professional effective October 1999.  The company is now actively seeking new advertisers rather than just relying on the same advertisers that have been with us for the last few decades.

Catalog circulation is 750,000. The catalog is mailed six times a year.

For more information contact Mary Fitz-Gibbon at 413-628-4595.   A page by page view of our media kit can be accessed by using the tabs at the top of this page.